A voice in times of crisis

Shorthand story design and build // 2020

The uncharted waters of the Covid-19 pandemic demand a navigator. Expert advice is more valued than ever and minds are focused, presenting a unique opportunity for legal, professional and financial services to dispense guidance.

Drawing on a series of in-depth interviews and a survey of CMOs and senior marketing experts at legal, financial and professional services firms around the world, this report examines how professional services’ and financial institutions’ marketing functions adjust to a new reality, which changes are most effective and which are set to endure.

Note: Delinian acquired Euromoney Thought Leadership in 2023 so the original published story link no longer works. You can see a preview of the story at the link below.