Susan Gerrard Beauty Academy

Susan Gerrard Beauty Academy, launched by UK beauty icon Susan Gerrard, launched, delivers real-world learning and unparalleled delegate support.

From specialist nail care to complete beauty therapy, their courses are VCTC recognised and open the door to a beautiful future.

Susan Gerrard Beauty Academy

Branding identity and course materials // 2018 // gerrardinternational.com

Founded in 1992, Gerrard International is a family-owned beauty business with a portfolio of leading professional beauty brands. Susan Gerrard is an icon in the UK beauty industry and in 2018 they launched the Susan Gerrard Beauty Academy to share her expertise.

Brand identity

The logo features a monogram made up of an S and a G nested together. The basic logotype is black and white which gives it the flexibility to be filled with colours and textures.

Handbook

An A5 guide for new recruits to the Susan Gerrard Beauty Academy. It explains the Academy ethos, code of conduct and rules. The design features the curves from the logo, which provide space for photography throughout. In addition, I photographed some of the Gerrard International beauty products to use as flat lay imagery.