World of Beauty

Branded folder with product cards // 2016 // gerrardinternational.com

Gerrard International offers 11 different brands – from nail + pedicure products to their own makeup, brow + tanning line. With such a variety of brands, they wanted a simple way to explain their products to clients without overwhelming them with heavy information packs.

The outcome

An A5 folder telling the story and history of Gerrard International plus individual brand cards that can be easily updated and swapped out depending on what is relevant for the potential client. A passport theme with a "world of beauty" stamp ties all the products together. This concept has been so successful that Gerrard have now redesigned their business cards and event stands to use this motif.