festival lifesavers

I remember Up&Go breakfast drinks launching in New Zealand when I was a kid and everyone going mad for them. Well they've now hit the UK shores with a cheeky campaign to get them noticed. To engage their target audience, they worked with Lab5 to create an Aussie Surf Club style experience at this year's Boardmasters Festival in Cornwall. 

For this, I had a bit of fun working with Lab5 to come up with designs for everything from the Festival Lifesaver uniforms to the colour scheme and design of the mechanical surfboard ride.

A few pictures from the event are below, all swiped from Up&Go's Facebook page, with some photo credits to Julien Bernard-Grau