portfolio and blog for Claire Boston, a London-based graphic designer

Posts tagged design
new brand, who dis?

I've been providing freelance services to MarketInvoice for a couple of years. During this time, they have grown from being a disruptive start-up offering invoice finance into a more established business finance company with multiple solutions. With this growth came the need for a new identity to better reflect MarketInvoice's positioning. 

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sail away with me

MarketInvoice always throws a summer bash for the team, and this year it's on a boat on the Thames. Head of People, Anouk, revealed that she's a dab hand at creating origami boats, so I created a design to work with the folds.

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progress: issue 5

In late April, with an upcoming holiday back home on the horizon, CRF got in touch to see if we could squeeze in a new issue of Progress before I left the UK sans laptop. With a 3 week turnaround, 6 articles yet to be commissioned, but full trust in the well-oiled machine that is CRF, we went for it. 

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unlocking stories in every child

Tales Toolkit provides interactive, child-led resources using easy to remember symbols to represent story structure. It's run by Kate, an ex-teacher who had worked in areas of high child poverty. She found that lots of children entered school low in language, confidence, creativity and social skills, so she developed Tales Toolkit to overcome these issues.

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unpacking beauty

The wonderful Silver Ghost Communications and I go way back - we have known each other since we were toddlers and followed each other through school, ending up in London together. She has recently gone freelance and this was our first project together. 

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what's occurring?

It's a rare Tuesday night without any work to do, so I'm going to write a little update on what I've been up to recently. In all honesty, I'm waiting for a film to download so rather than twiddling my thumbs I thought I'd be productive instead. And so, what have I been up to? Some logo design, some brand guidelines, a new website for the Foundation, a whole lot of wedding invitations, and other bits and bobs.

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progress: issue 4

So far, it's been a busy summer. Not that it's been much of a summer, thank you English weather. One project that is always a delight, is CRF's Progress magazine. This issue looks at the fall out from Brexit, smart simplicity, and what it's like to be a digital worker.

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my thoughts on freelancing

Freelancing can be stressful. There are multiple clients, jobs, invoices, expenses, deadlines, schedule clashes. There's a lot to think about beyond just doing the actual work. To cope with this, I use an app called Cushion to help me maintain my sanity. It allows me to input all my clients, projects, timeframes and revenue, and helps me to forecast when I'm going to be busy and when I can take on extra work.

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ghosts in the machine

Towards the end of last year, Tom from Euromoney Thought Leadership got in touch to tell me about an exciting new project they had coming up. Their client, international law firm Baker & McKenzie, wanted to commission a survey on artificial intelligence and the implications for the financial markets.  Not only that, but they wanted the report design to reflect the subject and not just be another stale white paper; they wanted something fresh and exciting. The game was afoot. 

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xerocon

Xero are the new kids on the block in the accounting world - cool, a little edgy and from New Zealand, they offer cloud-based accountancy services to SMEs around the world. Their product is a bit of a phenomenon now, and as part of that movement they host Xerocon every year.  My client, MarketInvoice, as partners with Xero in the FinTech revolution, were exhibiting as Gold Sponsors. I designed their "Don't Bank On It" guide to Alternative Finance, as well as their stand an other promotional materials, such as promotional inserts and t-shirts.

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the unquoted story

Last week I created an infographic for Unquoted, who are launching a crowdfunding campaign to raise money to build an Investor Relations platform. The infographic is split into four sections that they can share over their social platforms to help spread the word to potential investors. 

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content that connects

For the last eight months, I've been working with Euromoney Institutional Investor Thought Leadership to build the brand of their new business. I've created their identity, brand materials, brochures, and website but we had just one final part of the puzzle remaining. Their showcase piece. A report and survey that shows their capability as a business. The report researched the impact of content marketing and thought leadership as a B2B marketing strategy tool, taking results from a global survey of senior business executives.

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badge of honour

I've been able to design a lot of cool stuff over the years, but this was probably the thing I was most excited to receive a sample of. My client, The Economist Educational Foundation, runs a news club called The Burnet News Club, and membership includes a little pin-badge that students proudly wear on their school jackets. Manufactured by Stupid Tuesday, I'm besotted with them, and one is proudly adorning my leather jacket.

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